Exclusive Don Franklin Earnings Program

As a consumer in today’s world your choices are endless. We appreciate the fact that you have trusted Don Franklin Family of Dealerships throughout your vehicle research and purchase process.

In our quest to achieve exceptional customer satisfaction standards, our dealership is proud to present the Don Franklin Rewards program. Simply put, it is a totally new way to drive.

As a Preferred Vehicle member, you are entitled to exclusive savings, privileges and VIP treatment reserved only for our Preferred Vehicle members.

Please take a few moments to read your membership materials closely. They will explain in detail the benefits of purchasing your vehicle from Don Franklin Family Of Dealerships and becoming a Preferred Vehicle member. On behalf of everyone at Don Franklin Family Of Dealerships, we appreciate your business, value your trust, and welcome you to our family!

Your Key To Exclusive Savings

With the swipe of your Don Franklin Rewards card or key tag, you will earn 15% of all qualified purchases made in Rewards points. Redeem your points toward the purchase or lease of your next vehicle from any of our dealership locations. Each point earned equals $1 in future discounts and are fully transferable to friends and family. Plus, as a Preferred Vehicle member, your redemption amount is up to $2,500. You have up to 48 months from the date you earn a point to redeem it during the lifetime of your membership. Redeemed points are always above and beyond our best price and may even be used as additional money down!

As a Preferred Vehicle member, your key tags provide you peace of mind. In the event you lose your keys, instructions on your Don Franklin Rewards key tags will assist in the safe return of your keys. Please make sure your key tags are on your key ring at all times and provide your sales consultant with your email address to enroll. You will be notified immediately via email if your keys are returned to the dealership.

Program does not cover cost or replacement of keys if they are not returned.

Throughout the year watch for exclusive members-only offers from our community partners. Check your receipt and watch your email for current dealership promotions and invitations to members-only events. You could be the winner of a night out on us or receive a gift certificate to one of your favorite restaurants or places to shop. Remember to swipe your Preferred Vehicle card or key tag at every visit to take advantage of these and other special offers.

Keep your Preferred Vehicle card or key tag in hand when planning your next travel excursion and enjoy the savings and convenience of having your own private travel concierge without expensive membership fees or charges.

Please provide your concierge with your membership number located on the back of your membership card or key tag.

1. Call toll free 1-888-732-7291 Monday through Friday, 9:30 a.m.- 6:30 p.m. EST.

2. Notify your concierge that you are a member of the Don Franklin Earnings Program and let them do the work.

3. Inform your personal Travel Rewards Concierge of your desired destination and method of travel.

4. When you are ready to book, simply provide your personal travel concierge with a major credit card and your membership number located on the back of your Rewards key tag.

5. Your tickets and itinerary will be sent via e-mail or certified mail. *Booking and fares may be based on availability.

Earning Points Is Fast & Easy

Present your key tag or card at every visit to earn 15% of each dollar you spend toward FREE gift certificates and future vehicle purchases!

As a Preferred Vehicle member, your Don Franklin Rewards account will come preloaded with $25 in Bonus Points.

As a Preferred Vehicle member, you will receive an additional $50 in Bonus Points the first time you make a purchase and swipe your membership card or key tag at our dealership.

Adding an extended warranty is a great way to guarantee your peace of mind. Members who choose the added protection of any extended warranty will receive an additional $100 in Bonus Points.

Purchase and install any set of four (4) new tires to receive an additional $50 in Bonus Points.

Bring your vehicle in for any warranty service visit, and we’ll award you with $5 in Bonus Points.

With Don Franklin Rewards you will earn up to $50 in extra Bonus Dollars based on your vehicle’s miles and your service visits that total over $200!

100,000+ km:
An Extra $25 in Bonus Dollars for EACH service over $200!
-OR- 200,000+ km:
An Extra $50 in Bonus Dollars for EACH service over $200!

Members can request one Wild Card Bonus at the time of a qualified purchase and earn an additional 10% in Bonus Points! That’s right, when you are ready, simply notify your service advisor to earn 25% for the qualified purchase you complete that day!

Bonus is limited to one Wild Card Bonus per membership account.

We love to celebrate our customers’ birthdays. Receive a special $25 in Bonus Points at your next service visit when you present your birthday voucher. Your voucher will arrive via email so be sure to keep your email address up to date by logging on to our Rewards portal or speaking to your service advisor.

As a Preferred Vehicle member, you will receive $150 in Bonus Points for each customer that you refer to our dealership that purchases either a new or pre-owned vehicle. Simply complete the referral registration certificates located in your handbook. Kindly ask your friends or family to present their certificate prior to leaving the dealership in their new or pre-owned Don Franklin vehicle. It’s that easy!

Here Is How It Works

1. Call your sales consultant and alert them that you will be sending a referral to him/her.

2. Give the completed Friends & Family Referral Bonus Certificate to your referral to bring to the dealership.

3. Referred person should present your completed certificate to your sales consultant.

4. After sale is complete you will receive $150 in Bonus Points.

Exclusive Member Benefits

Your first lube, oil, and filter change is on us! Simply schedule your appointment in advance and when you arrive, present your membership key tag or card along with the certificate from this benefits guide. It’s that easy!

Must present certificate at time of service to receive complimentary oil change. See certificate for additional details.

Present the certificate from this guide to enjoy one complimentary tire rotation and balance service for your vehicle. Must present certificate at time of service to receive complimentary tire rotation and balance. See certificate for additional details.

With every scheduled service visit, members are invited to request a FREE multi-point inspection. Simply request this service when booking your appointment with your service advisor.

Preferred Vehicle level members enjoy a complimentary brake inspection each year. Simply request this additional service when scheduling your visit and present a valid Preferred Vehicle level membership card or key tag at time of arrival.

Enjoy a complimentary car wash any time your vehicle is in for service. Simply request your car wash when booking your appointment with your service advisor. This is just another way for us to show our appreciation for our valued customers.

Let us keep your day moving with our complimentary shuttle service available at participating locations. Simply present your Don Franklin Rewards key tag or card to your service advisor upon arrival and we will get you on your way. Please inquire when booking your service appointment if this service is available at the service department where your vehicle is being serviced.

Don Franklin Rewards members always receive the lowest parts and service pricing… guaranteed. Watch your inbox for exclusive members-only specials throughout the year.

Don Franklin guarantees your Engine, Transmission, Drive Axle System, and internally Lubricated Parts for life! Simply perform all scheduled maintenance per manufacturer recommendations at ANY Don Franklin dealership location!

Some vehicles may not qualify. Restrictions apply - contact your local Don Franklin Family of Dealership location for details.

If your vehicle is inoperable and in need of a mechanical repair, Preferred Vehicle members will be reimbursed up to $100.00 toward their tow bill when all repairs are completed by one of our dealerships. Simply provide a copy of your tow bill when picking up your vehicle and we will deduct the cost of the tow bill up to $100.00.

It is very simple and very true. A properly maintained vehicle on which all recommended services have been completed by a Don Franklin Dealership is worth more to us. Therefore, Preferred Vehicle members that have all factory recommended service completed by Don Franklin Family Of Dealerships will receive an additional $250.00 on the appraised value of their trade.

Online Convenience

Your point balance is only a keystroke away! Check your account balance at www.DonFranklinAuto.com anytime you choose.

Book your service reservation online, learn more about redeeming your points on your next vehicle, browse our inventory, stay informed of members-only special sale events, and even provide feedback to our managers. It’s all just a click away, 24 hours a day.

Your FREE Gifts....Are Only A Swipe Away!

Don Franklin Gift Certificates

Each time you swipe your card or key tag, you will be earning valuable points toward our exclusive Don Franklin Gift Certificate Program. When each reward level is reached, you will automatically be mailed a Don Franklin Rewards Certificate to use at any of our dealerships. Plus, no points will be subtracted from your account for redeeming your certificate. This is simply our way of thanking you for your continued loyalty.

Your FREE Gifts

Minimum Point Balance Reward
200 $20.00 Don Franklin Gift Certificate
350 $35.00 Don Franklin Gift Certificate
500 $50.00 Don Franklin Gift Certificate
1,000 $100.00 Don Franklin Gift Certificate

Specializing in Rewarding You